The 10 Commandments of Marketing

I. Thou shalt know that the first one that stays in the mind of the client wins.

II. Thou shalt have a Unique Selling Proposition (USP).

III. To get thy USP thou shalt create a new category folder in the mind of the client.

IV. Thou cannot be all things to all people. In marketing Success = Focus.

V. Thou shalt “touch” the client 7 times while exhibiting patience.

VI. Thou shalt know that done is better than perfect.

VII. Thou shalt adjust thy sales-sell-sails. Make the decision on Monday . . . and by Friday know that marketing requires a course adjustment.

VIII. Thou shalt not show off thy vocabulary. All communications, value, and benefits shall be in words that the customer understands and where possible, are measurable.

IX. Thou shalt C.A.S.E. Copy-And-Steal-Everything.

X. Thou shalt be aware of thy competition. Hit it where they ain’t.

 

About Kordell Norton - The Top Line Guy

Your organization has a strong interest in the "top line" for growth. As a consultant, speaker, author, Kordell Norton works with corporate, association, education and government organizations who want to focus on branding, sales, marketing, strategic planning/leadership, team building, and customer service.

Kordell was an executive with several multi-billion dollar corporations with executive suite positions in sales, HR, marketing and call centers. As a certified Graphic Facilitator, he uses highly visual processes, along with humor, and entertaining methods for powerful, high energy presentations.

Author of Throwing Gas on the Fire - creating drastic change in Sales and Marketing

He can be reached at (330) 405-1950 or at kordell@kordellnorton.com or at his website -  www.KordellNorton.com