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TransBrands – The future of business – lessons from Pandora and the blue Na'vi

My friend Carol had to go back and see the Imax version of Avatar in 3D a second time last Saturday. Carol, Glenn and I had gone to the morning show and it was awesome.  I think it represents the future of entertainment.  It is a true TransBrand. A what? Turn the clock back one hundred years.  Farmer John used to take his eggs and milk into town.  His neighbors brought their produce and they traded with each other or exchanged dollars. Then the world got sophisticated.  It certainly got bigger as the cities grew.  No longer did the luxury
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