The Amazon box arrives. Opened and the contents removed, I see that Amazon has figured out how to extend their presence. On the flaps of the box, Amazon has printed a truck with wheels, and an amusement park skyline (see pics). If executed, you now have your 4 year old playing “with the box”. This reminds me of getting some shoes from Cabela’s. Opening the box, I discovered a target printed on the inside. So now you wear the shoes, take the box out back and shoot it full of holes . . . dashing any hopes of returning the
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Archives for Marketing
Making Leftovers Extremely Popular – The Secrets of Party Magic
Disney does it. It seems that at one point Disney equipped the inside cabins on their ships with video screens that looked like portal windows. At times during the day various Disney characters would appear and talk to the kids in that cabin. For this Disney charged a premium. Who takes your poorest value offering and charges a premium for it? In American Fork, Utah there is a restaurant called Wingshak. At lunch the line is incredible. Mostly men. All there for the Hot Parmesan flavor wings. With a hundred seats, this place is just jumping with businesses. My four
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Beam Me Up Scotty . . . The 3 Types of Marketing and Sales
It was a hot summer day in 1969 when Neil Armstrong said those immortal words, “Hey this place looks like southern Arizona . . . now what?” To stand on a different planet (or moon) is a major “Ah-ha” for mankind. We have been there before. Columbus, Einstein, and Captain James T. Kirk. What? There are three phases to sales and marketing. Three distinct processes. Each has a different focus. All three result in revenue. But each evokes a different type of customer response. Let’s call them the 3 T’s. Transaction > Transformation > Transportation Transaction This is the world
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Moving Past Success . . . .to Signficance – the 40/20/40 rule to Business Success
Like Christmas, weddings, vacations, birth of a child, pending retirement, and proms, each carries with it a potential for something big. For something significant. Half the fun is in this planning and looking forward. THIS ESPECIALLY APPLIES TO BUSINESS. Your business.
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David fights Goliath VIA the Detroit Automotive Show – a lesson in Contrarianism and Synergy
The Detroit International Automobile Show 2012. Among the hundred thousand square feet vendor booths, and the multimillion dollar backdrops complete with state of the art multimedia, and eye candy models . . . both male and beautifully coiffed women; sits the center of attention. It is all about the cars. There are cars. Each collection is often changed out each day for maximum exposure. Audi might have a new metallic paint the invites you to touch it’s too-strange-too-be-true finish. That is OK because some t-shirted youth, armed with polishing rags and dust wands wander incessantly to make sure nary a
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Why Your Customers Want YOU Sneaky
In the case are four Apple fritters sequestered amongst powdered, Halloween sprinkles, and beautiful glazed doughnuts. I have heard about these legendary treats for years but have never been able to be here on Wednesday, the only day that they are made, to claim one for myself. Because George sells out of doughnuts, all of his inventory, every day by noon… You have to time your arrival on the exact date to get into Apple heaven.
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“Excuse me. You have a French fry sticking out of your nose.”
Five Guys hamburgers. Visions of red and white checked decor, with peanuts in shells to distract you while your burger is customized in it’s assembly and you are assaulted with the French fry experience. Assaulted? By French fries? Experience? To the uninitiated. You can pay less to get a hamburger at almost every other fast food joint in town. But then you are not vacuumed into the experience of a Five Guys . . . “burger and fries” (I know the rhyming is too much). The added price is worth the price of admittance. There on the wall is the
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Your Satisfied Customers are Killing Your Business
Sales management is not enough anymore. The profitable businessperson needs to understand the discipline of producing a customer experience, just like a Steven Spielberg or a Disney. This is a battle of the Baskin & Robins ice cream cone versus the pageantry of a Cold Stone Creamery.
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What happens when you charge for free things
Can it be that simple? That the customer feels certain resentment about a $1.00 charge for air when the competitor is free. That the customer FEELS like they are being nickel and dimed. (Which would not be hard to do with the price per gallon of gas). When all things are equal, is there an attitude that shifts the customer’s loyalty when customer FEELS like they are being taken?
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Minus 36 degrees . . .Cookstoves . . .Carrott . . . How to make email and voicemail that connects.
Research shows that 80% of all interaction in the workplace is done with you communicating with some sort of technology. Voice mail, email, etc. So how do you “get through?” I arrived to 36 degrees below zero temperatures. When it I got up the next morning and started the car, the transmission was frozen. I had to let the car sit in idle for 15 minutes before it worked. Canada in March. The coldest cold in my life. I was there for a series of presentations over three days in various Alberta and Saskatchewan cities. And then there was the
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