Wanna raise? There is an online retailer called The Pearl Outlet.  Now who buys pearls?  Especially on line?  Well that is something that they wanted to know.  If they did a marketing campaign that said, “Say you are sorry with pearls” would that work?  So they commissioned a study of 8,000 customers and a real surprise popped up.  Those customers who were willing to say they were sorry earned more money.  In fact they earned twice as much as those who rarely, or never apologized.  It turns out that those who earned $100,000 a year or more were twice as
Continue Reading