Dr. Brad Harken, a dentist in Spokane, had just sat through my presentation at the American Dental Society’s National Convention. I had some free dental bib chains I wanted to give him. They are the small chain that has clips on either end, which keep a napkin on your chest while you are having dental work done. In this case the two chain clips said “Crest” and “Oral B”. Stay tuned. Even Proctor & Gamble can get it wrong. Dr. Brad noted that in his practice they don’t use the metal chains because when you put it around the patients
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Archives for Business Charisma
Making Leftovers Extremely Popular – The Secrets of Party Magic
Disney does it. It seems that at one point Disney equipped the inside cabins on their ships with video screens that looked like portal windows. At times during the day various Disney characters would appear and talk to the kids in that cabin. For this Disney charged a premium. Who takes your poorest value offering and charges a premium for it? In American Fork, Utah there is a restaurant called Wingshak. At lunch the line is incredible. Mostly men. All there for the Hot Parmesan flavor wings. With a hundred seats, this place is just jumping with businesses. My four
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Maddox – Good Old Fashioned Value and Manners.
Located on a back country highway, just outside of a small city in northern Utah sits Maddox’s. The parking lot is packed. The extremely wide hall way leading up to the hostess station is lined with wooden benches as people wait their turn to be gobbled up into the restaurant. In business, for many decades, I went for the first time with my new bride, who imbibed this place as a child. On a scale of 1 to 10 Food – 10+ Clean, fresh, and tasty to the max. Have you ever thought, that your chicken dinner has too much
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Dentists are Getting Chewed Up – – – How Dental Professionals can escape Price Competition and other Woes
Dentists are getting chewed up. Third-party dictation of dental fees, the overpopulation of Dentists and Hygienists, and the expansion of “staff” doing more and more dentistry are just the tip of the iceberg that is threatening to sink the ship. In the middle of that is the patient, who is demanding a different experience. The millennial generation is bringing in their kids, and they want something different than those Baby Boomers. Is the problem the competition or is it the mindset of the dentist? IF the customer is shopping for the best price on a filling, then dentistry is just
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