Research shows that only 20% of the impact of any education occurs when the instructor (speaker, teacher) in in front of the student (audience, class). That same research shows that 40% of the impact occurs before or after that presentation in the Pre or Post time frame.
Bigger impact can occur with attention to the pre-event and post-event materials. One excellent method is through additional articles, white papers and the like.
For example one association took several of Kordell””””s articles and bound them together (Click here to view a PDF => THP Supplement_Grow your Business ) as a “ride along” insert for their magazine.
Kordell has hundreds of articles on
- Customer Service
- Creating Engaging Customer Experiences
Call now and let””””s discuss your needs and what articles might be of interest.