Bibliography

I love the old saying that says, “That which we appreciate . . .  we appropriate”.

Who we are is often reflected by what we read. I thought it might help you know me by  a few of the books I have read lately.

Kordell

• The Greatest Salesman in the World by Og Mandino
• The 5 Great Rules of Selling by Percy H. Whiting
• How to Sell Anything to Anybody by Joe Girard
• Money Made Simple by Angie Hollerich
• The Experience Economy by Joe Pine and Jim Gilmore
• The Little Red Book of Selling : 12.5 Principles of Sales Greatness by Jeffrey Gitomer
• All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
• Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
• Money Talks: How to Make a Million as a Speaker by Alan Weiss
• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renée Mauborgne
• Jack Trout on Strategy by Jack Trout
• Tinker, Evers, and Chance: A Triple Biography by Gil Bogen
• Freakonomics : A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner
• The World Is Flat [Updated and Expanded] : A Brief History of the Twenty-first Century by Thomas L. Friedman
• Speak and Grow Rich by Dottie Walters
• Million Dollar Consulting: The Professional’s Guide to Growing a Practice by Alan Weiss
• The New Art of Selling by Leterman
• Visual Thinking by Nancy Margulies and Christine Valenza
• Graphic Facilitaiton, Transforming Group Process with the Power of Visual Listening by David Sibbet
• Furry Logic, A Guide to Life’s Little Challenges by Jane Seabrook
• Open Space Technology by Harrison owen
• Leaping the Abyss by Gayle Pergamit & Chris Peterson
• Don’t Let the Funny Stuff Get Away by Jeanne Robertson
• Comedy Writing Secrets by Mel Helitzer
• Top Management Strategy, What It Is & How To Make It Work by Benjamin Tregore & John Zimmerman
• The World Cafe, Shaping our futures through conversations that matter by Juanita Brown with David Isaacs
• Creative Training Techniques Handbook- Tips, Tactics, and How-tos for delivery effective training by Robert Pike
• The Accelerated Learning Handbook: A Creative Guide to Designing and Delivering Faster, More Effective Training Programs by Dave Meier
• Whiteout by Ken Follett (hey. . . .all work and no play)
• The Killer Angels by Michael Shaara
• Selling the Invisible : A Field Guide to Modern Marketing by Harry Beckwith
• Adaptive Coaching : The Art and Practice of a Client-Centered Approach to Performance Improvement by Terry R. Bacon and Karen Spear
• Fast Company (the Magazine. . . . a great read each month
• The Richest Man in Babylon : The Success Secrets of the Ancients by George S. Clason
• SPIN Selling by Neil Rackham
• Power Base Selling: Secrets of an Ivy League Street Fighter by Jim Holden
• Working with Emotional Intelligence by Daniel Goleman
• The Peacegiver: How Christ Offers to Heal Hearts and Homes by James L. Ferrell
• Results-Based Leadership by Dave Ulrich, Jack Zenger, and Norman Smallwood
• Time Traps : Proven Strategies for Swamped Salespeople by Todd Duncan
• Wordcraft : The Art of Turning Little Words into Big Business by Alex Frankel
• The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof by James Desena
• Dig Your Well Before You’re Thirsty : The Only Networking Book You’ll Ever Need by Harvey Mackay
• Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson, Rick Frishman, and Jill Lublin
• Winning by Jack Welch and Suzy Welch
• Overcoming the Five Dysfunctions of a Team: A Field Guide for Leaders, Managers, and Facilitators by Patrick M. Lencioni
• BrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson and Martin Sorrell
• The Tipping Point: How Little Things Can Make a Big Differency by Malcolm Gladwell
• A Short History of Nearly Everything by Bill Bryson
• Business @ the Speed of Thought: Succeeding in the Digital Economy by Bill Gates
• Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
• The 21 Irrefutable Laws of Leadership by John C. Maxwell and Zig Ziglar
• Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
• The Great Big Book of Process Visuals (Or, Give Me A Double Axis Chart and I Can Rule the World) by Alan Weiss
• The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
• BrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson and Martin Sorrell
• The Self-Publishing Manual: How to Write, Print, and Sell Your Own Book, 15th Edition by Dan Poynter
• Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast! by Robert W. Bradford, Robert W. Bradford, J. Peter Duncan, and Brian Tarcy
• The President’s Assassin by Brian Haig
• If…, (Questions For The Game of Life) by James Saywell, Evelyn Mcfarlane
• Harvard Business Review on Corporate Strategy
• The Seven Levels of Intimacy: The Art of Loving and the Joy of Being Loved by Matthew Kelly
• The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival by Al Ries and Laura Ries
• Gung Ho! (One Minute Manager) by Kenneth H. Blanchard and Sheldon Bowles]
• Get Your Ship Together: How Great Leaders Inspire Ownership from the Keel by D. Michael Abrashoff
• Mindless Eating: Why We Eat More Than We Think by Brian Wansink
• Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Fast-Growth Firm by Verne Harnish
• TeraMap: How to Develop People & Business The Way Nature Intended by Yoshimi & Jon Brett
• 22 Management Secrets to Achieve More with Less by John H. Zenger
• Inside the Dream: The Personal Story of Walt Disney by Katherine Greene and Richard Greene
• Co-Active Coaching, 2nd Edition: New Skills for Coaching People Toward Success in Work and, Life by Laura Whitworth, Karen Kimsey-House, Henry Kimsey-House, and Phillip Sandahl
• The Jester by James Patterson and Andrew Gross
• Throwing Gas On The Fire – Creating Drastic Change in Sales and Marketing by Kordell Norton
• Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships by Jeffrey Gitomer
• The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson
• The Ultimate Gift by Jim Stovall
• Small Business Toolkit – Marketing for the Self-Employed (Small Business Toolkit) by Martin Edic
• Wicked Words: A Treasury of Curses, Insults, Put-Downs, and Other Formerly Unprintable Terms from Anglo-Saxon Times to the Present by Hugh Rawson
• The Secret by Rhonda Byrne
• The Last Juror by John Grisham
• The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival by Al Ries and Laura Ries
• The Five Dysfunctions of a Team: A Leadership Fable by Patrick M. Lencioni
• Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
• Confessions of an Advertising Man by David Ogilvy
• Attracting Perfect Customers: The Power of Strategic Synchronicity by Stacey Hall and Jan Brogniez
• The 2548 Best Things Anybody Ever Said (Proprietary Edition) by Robert Byrne and FRIEDMAN; DANIELLE
• Barrel Fever: Stories and Essays by David Sedaris
• The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin
• The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
• The World’s Most Powerful Leadership Principle: How to Become a Servant Leader (Hardcover)
  by James C. Hunter
• Resonant Leadership: Renewing Yourself and Connecting with Others Through Mindfulness, Hope, and Compassion by Richard E. Boyatzis and Annie McKee
• The Wealthy Speaker by Jane Atkinson
• Influence: Science and Practice by Robert B. Cialdini
• Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri
• Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin
• Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
• Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin
• Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
• The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable by The Group of 33 and Seth Godin
• Free Prize Inside by Seth Godin
• Now, Discover Your Strengths by Marcus Buckingham and Donald O. Clifton
• Elizabeth I CEO: Strategic Lessons from the Leader Who Built an Empire by Ph.D., Alan Axelrod
• Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi and Tahl Raz
• Flawless Consulting: A Guide to Getting Your Expertise Used by Peter Block
• One False Move by Harlan Coben
• The Last Lecture by Randy Pausch and Jeffrey Zaslow
• YOU: The Owner’s Manual, Updated and Expanded Edition: An Insider’s Guide to the Body that Will Make You Healthier and Younger by Mehmet Oz and Michael F. Roizen
• On Writing by Stephen King
• The Partner by John Grisham
• Author 101: A Complete Get Published Curriculum – From Top Industry Insiders by Rick Frishman and Robyn Freedman Spizman
• True North: Discover Your Authentic Leadership (J-B Warren Bennis Series) by Bill George, David Gergen, and Peter Sims
• Reading the OED: One Man, One Year, 21,730 Pages by Ammon Shea
• Transparency: How Leaders Create a Culture of Candor  by Warren Bennis, Daniel Goleman, James O’Toole, and Patricia Ward Biederman
• Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll by Roger Blackwell and Tina Stephan
• Don’t Make Me Think: A Common Sense Appr to Web Usability, 2nd Edition by Steve Krug
• Finding Your True North: A Personal Guide (J-B Warren Bennis Series) by Bill George, Andrew McLean, and Nick Craig
• Confidential: Business Secrets – Getting Theirs, Keeping Yours -  by John Nolan
• Next by Michael Crichton
• The Chase by Clive Cussler
• Pop!: Stand Out in Any Crowd by Sam Horn
• The Opposable Mind: How Successful Leaders Win Through Integrative Thinking by Roger L. Martin
• World Without End by Ken Follett
• The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life by John Assaraf and Murray Smith
• Outliers: The Story of Success by Malcolm Gladwell
• Tribes: We Need You to Lead Us by Seth Godin
• Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships by Charles H. Green
• The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite by Michael Port and Elizabeth Marshall (April 09)
• The Snowball: Warren Buffett and the Business of Life by Alice Schroeder (April 2009)
• The Associate by John Grisham (March 2009)
• Your Marketing Sucks. by Mark Stevens (April 2009)
• 12: The Elements of Great Managing by Rodd Wagner and Ph.D. James K. Harter
• Value-Based Fees: How to Charge – and Get – What You’re Worth (Ultimate Consultant by Alan Weiss
• The Brand Gap: Expanded Edition by Marty Neumeier
• Lovemarks: The Future Beyond Brands by Kevin Roberts
• Story: Substance, Structure, Style and The Principles of Screenwriting by Robert McKee
• Re-Imagine!: Business Excellence in a Disruptive Age by Tom Peters
• Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
• Execution: The Discipline of Getting Things Done by Warren Adler, Larry Bossidy, and RAM Charan
• Six Disciplines® Execution Revolution: Solving the One Business Problem That Makes Solving All Other Problems Easier by Gary Harpst
• A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink
• How Doctors Think by Jerome Groopman
• Leadership and Self Deception – Getting out of the Box – The Arbinger Institute
• The Killer Angels by Michael Shaara (reread)
• The Lost Symbol by Dan Brown
• Born Standing Up: A Comic’s Life by Steve Martin
• The Heartless Stone: A Journey Through the World of Diamonds, Deceit, and Desire by Tom Zoellner
• Acres of Diamonds: -1915 by Russell Herman Conwell
• Seven Miracles That Saved America by Chris Stewart and Ted Stewart
• Linchpin: Are You Indispensable? by Seth Godin
• Value-Based Fees: How to Charge and Get What You’re Worth (The Ultimate Consultant Series) by Alan Weiss
• 177 Mental Toughness Secrets of the World Class: The Thought Processes, Habits and Philosophies of the Great Ones by Steve Siebold
• Survive to Thrive by Philip H. Geier
• How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner by Alan Weiss
• Made in America: From Levi’s to Barbie to Google by Nick Freeth
• Wild at Heart by John Eldredge
• Thrive! Stop wishing your life away by Alan Weiss
• The Confession. by John Grisham
• Fall of Giants by Ken Follett
• Knock Your Socks Off Prospecting: How to Cold Call, Get Qualified Leads, and Make More Money by William “Skip” Miller and Ron Zemke
• ProActive Sales Management: How to Lead, Motivate, and Stay Ahead of the Game by William Miller
• Go for No! Yes is the Destination, No is How You Get There by Richard Fenton and Andrea Waltz
• Marketing Moxie – Connecting with Customers and Strategies for Explosive Business Growth by Kordell Norton
• A Seat at the Table by Marc Miller
• The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell by Keith M. Eades and Keith Eades
• Solution Selling: Creating Buyers in Difficult Selling Markets by Michael T. Bosworth
• Selling to Big Companies by Jill Konrath
• SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath
• Stop Inflammation Now! by Richard Fleming
• And Here’s the Kicker: Conversations with 21 Top Humor Writers on their Craft by Mike Sacks
• The New Comedy Writing Step by Step by Gene Perret
• Strengths Based Selling: Based on Decades of Gallup’s Research into High-Performing Salespeople by Tony Rutigliano and Brian Brim
• The Emperors of Chocolate: Inside the Secret World of Hershey and Mars by Joël Glenn Brenner

·         Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives by Keith Rosen

·         Chocolate Wars: The 150-Year Rivalry Between the World’s Greatest Chocolate Makers by Deborah Cadbury

·         Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want – No Matter What Business You’re In by Sydney Biddle Barrows and Dan S. Kennedy