Sorry about the absence. I took a few months off to fight off cancer. That is done and I AM BACK! Let me introduce you to Denise and Leslie. At my Seidman Cancer Center . . . these two ladies were at the front desk. One day I stopped to get a sucker out of their candy bowl. When I came back out one reached up and put the candy bowl down by her phone. I thought, “I didn’t ask earlier . . . I wonder if I did something wrong?” So the next day I asked them, “Does the
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Posts by Kordell Norton
Culture – The #1 Job
If your culture has you focusing on the B and C players, then your culture is communicating that you sanction mediocrity. The environment in this organization approves "getting by". The core values scream that you can take your foot off the gas and coast a little here and there.
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“Man-up”… not!. The imperative is to Brand Up! – The 3 Steps to Creating a Brand Strategy
Fifty seven BILLION dollars! My oldest brother has an acquaintance who sold his brand, for $57 BILLION dollars (ever hear of Gillette). Not bad money if you can get it. This is a powerful statement for brands . . . er . . . equities. What the market will pay you for your value represents an equity. Stocks, bonds, or the equity in your home; are things we understand. But another equity in business is it’s “brand”. A brand is a value that exists in the mind of the customer. That mental place holder is what gives the brand equity
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Carbon . . . when average is for pencils but with Synergy it becomes diamonds – a sales pitch on the Synergy Selling System
Do you want high performance sales people? In it’s simple form carbon makes every pencil useful. But take the same carbon and add additional forces and then polish . . . and the average becomes extraordinary. Are you sales reps average? Would you like to develop some diamonds? Our Synergy Selling System© gets your sales people to: Increase Sales with skills that create customer experiences! Develop prospecting plans for explosive sales Move away from “price” and improve margins (teach your people how to differentiate your brand/value) Learn how to leverage time and resources to multiply sales Connect with customers as
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When Success is Not Enough – Why Reaching the Summit Only Makes You See So Much More
This is the world where success gives way to significance. It is why leadership takes precedence over managing, because an inspired Thermopylaeian army of hundreds can take on hundreds of thousands.
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Why Your Customers Want YOU Sneaky
In the case are four Apple fritters sequestered amongst powdered, Halloween sprinkles, and beautiful glazed doughnuts. I have heard about these legendary treats for years but have never been able to be here on Wednesday, the only day that they are made, to claim one for myself. Because George sells out of doughnuts, all of his inventory, every day by noon… You have to time your arrival on the exact date to get into Apple heaven.
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When shear smarts is Engaging
Sage Lewis is a awesome. The Cleveland Consultants SIG (a group of training and development consultants in NorthEast Ohio) meet this week and the speaker was Sage. He is the only non-professional speaker that I had speak to the Ohio Chapter of the National Speakers Association the year I was president. So I knew he could connect with a group. He arrived early to set up a projector and computer. When that didn’t work, we used the large sheet of paper (the screen) instead to graphically record his comments. Energy, enthusiasm and pure subject mater expertise on marketing and the
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Good versus Evil Profits – 3 minutes to read
When your customer ranks you “12” on a 1 to 10 scale. When you delight them beyond their expectations. Good profits are not mandated by some executive in a corner office. They are created by the personal interactions between one employee and one customer. There are many Starbucks coffee houses, and not all of them provide awesome customer experiences, but on the whole they try to create a customer experience that evokes a warm emotional and trust laden relationship. The coffee has to be good, but the interaction needs to be better.
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To REALLY get a Promotion you have to transfer into this department
They are the best of the best. Handsome and beautiful in a honest, aw-shucks way. They are the troops of the Guest Services department at Disney. These young men and women have the honor of being the host and hostess for visiting dignitaries, for treasured guests. Recently I approached Sarah and Nathanel at Disneyland. They stood in front of a huge sign that posted waiting times for the major attractions. When I asked what it takes to get into the core of Guest Services they responded, “you cannot hire into this group. You must interview and get promoted from other
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The first one to blink will . . . . .
Snow White, Sleeping Beauty and Cinderella were at the head of the respective lines waiting to perform their magic on the waiting masses of young lasses in Toon Town at Disneyland. It was clear that each “actor” had been chosen from thousands of applicants, since each was indeed an incarnate of their cartoon counterpart.
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