Kordell Norton's Keynote on Branding and Marketing

 

The 3E’s of Marketing – The Secrets to Extreme Business Growth

 

This high energy, interactive and humorous workshop is filled with real world examples, and specific ideas on how to add zing to your sales and marketing.  Come and discover the secrets used by America’s best companies as they build and leverage their “brands” for growth.  Laugh, learn and hold onto your seats for this fast paced presentation.  You will:

·         Find out the secret to creating motivated customers

·         Discover the ways that you can position your products to get maximum exposure with your customers

·         Create Customer experiences that will have them telling others about you and your products.

Come and laugh as you discover how Levi’s, grocery bags, and the Wizard of Oz can help your business explode.  Shut down the office and bring all the staff as a treat. Discover the hidden power in the value of your products and services.   

 

Bob Cannon Quote.jpg

 Presenter

Kordell Norton – Speaker, Author, Consultant, Graphic Facilitator

 

Remember the No-Name Generics in the grocery stores?  That was Kordell.  He knows how to market when you have no packaging, no marketing, no sales force, and even less that fantastic products.  Have you ever heard of a Personal Computer?  Kordell was director of marketing for the largest seller of personal computers in the US where he worked with companies like IBM, Microsoft, Hewlett-Packard, Compaq, Apple, etc. 

 

As a professional member of the National Speakers Association and a certified Graphic Facilitator, Kordell works with individuals and organizations to build EXTREME growth through Leadership, Sales and Marketing.  Author of the books – Throwing Gas on the Fire – Creating Drastic Change in Sales and Marketing and Spontaneous Combustion – Discovering the Customer’s Pain, Passions, and Passions, Kordell lives in nearby Twinsburg, Ohio and is the father of six.    

 

 

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Kordell Norton's 1 Day Branding Seminar (below)

 

The What’s, Why’s, and How’s, of _______ Branding for Powerful Success

 

 A Marketing & Branding Workshop

 

F

or those who want to improve their publicity and customer satisfaction; and engage more customers to a higher degree in their business.  The things you will get in this workshop are ways to improve your organization’s “Visibility” and “Recognition” .

 

This high energy, interactive workshop is filled with humor, examples, and specific actions for each participant.  You will learn the secrets used by America’s best companies to build and leverage a brand for organization growth. 

What is a Brand?

  • A look at the Cerritos California Library (Case Study)
  • The Natural Selection of Brands (“What branch are you on?”)
  • The 3 Parts of (E’s) Branding
  • The Bankruptcy Gap – why branding is a must

The Benefits of a Brand

  • Memory Folders
  • Positioning for great Customer Service, Communication of Value, and a more powerful Business Model
  • Creating the shared vision for High Performance Teams

How to Discover Your Brand

  • What is in the Mind of your current “Customer” – Descriptors Exercise
  • SPOT Matrix for the Library’s Current and Future Direction
  • 3Es Worksheet for creating Fantastic Customer Experiences (to the right)

How to Strengthen Your Brand

  • Headnodders – Discovering what motivates your customers to take action
  • Pick a Lane – Focus, focus, focus on the Most Powerful Strategy and Direction
  • The Levitt Model
  • Brainstorming, 5 Sensing and Drastic. . . “Oh My!”
  • The Pick a Lane Template

How to Sell and Market Your Brand

  • “You Cans” – “But will it sell in Peoria?”
  • Tips, Tricks and Traps of Marketing
  • A Hands On Look at Marketing Materials that Work

What is YOUR Plan

  • Stop/Start Cards & Insight Sheets
  • Group Sharing and Cross Pollination

 

 

 

Presenter

Kordell Norton – Speaker, Author, Consultant

 

Remember the No-Name Generics in the grocery stores?  That was Kordell.  He knows how to market when you have no packaging, no advertising, no sales force, and even the products are not always the best. 

 

Pointing left and up on white background.jpgHave you ever heard of a Personal Computer?  Kordell was director of marketing with a $31 million dollars a year budget for the largest seller of personal computers in the US where he did marketing for companies like IBM, Microsoft, Hewlett-Packard, Compaq, Apple, etc. 

 

As a professional member of the National Speakers Association and President of Synergy Solutions he has worked with organizations across the country, helping them develop Inspiring Leadership, High Performance Teams and great Sales and Marketing.  Author of the book – Throwing Gas on the Fire – Creating Drastic Change in Sales and Marketing.  He is the father of 6 great kids, 2 beautiful grandkids and lives in Ohio.