“I book 350 speakers a year,” says the meeting planner.  The salad suddenly becomes less important, with this nourishing new conversation. As the lunch conversation continues, I ask the question that all speakers want a real answer to, “what do you look for in a speaker?” The smile is wry, the answer thought of beforehand. “One.   I want a speaker who will customize their materials to my group.”   With the downturn of the great recession, there was a winnowing of the inventory of speakers.  Said one meeting planner, “Speakers who used to command five figures, now will gladly take the
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